MARKETING-INTERACTIVE LIVE WEBINAR SERIES 

MARKETING-INTERACTIVE is excited to launch a brand-new series of webinars for industry leaders across marketing and business functions globally! 

BUSINESS RESILIENCE SERIES

Let’s face it, the business you know and master today, might not be viable tomorrow. As the world copes with unprecedented challenges, businesses globally are now rethinking their strategies, purposes and communication to remain relevant in the eyes of the consumer of the future. 

With so much white noise out there, the Business Resilience Series, was created by MARKETING-INTERACTIVE to help you take a proactive stance in navigating through the new economy. The series will inspire you to rethink planning and strategising to create a leadership blueprint for future sustainability. We will equip you with essential knowledge that can guide you during a crisis, and skills and lessons to empower you in your post-crisis recovery plans.  

Welcome to our comprehensive portal where you’ll find a range of online learning solutions for you and your teams, with webinars under the following themes: 

Leadership and
communications

Find the right words and actions to rally your troops together in breaking down silos in a unified direction.
Content
marketing
Get insights on building trust through authentic story-telling that goes beyond entertainment to ROI.
Customer
experience
Learn how your brand can evolve from being seen as a service or utility to a brand of choice.
E-commerce
marketing
Uncover how you can create memorable experiences online that will leave your consumers coming back for more.
Recovery
marketing

Deep dive into strategies that enable your brand to tackle crisis’ of any magnitude and bounce back stronger than before. 

Sales and
marketing
Smoothen the relationship between your sales and marketing teams by putting in place the right tools and tractions.

Under each of the six themes listed above, we will be hosting a suite of webinar sessions led by senior thought leaders addressing your priorities and solving your most pressing challenges. Underscored by the trust of our readers since 2002, this is the best platform for you to engage in digital learning on-the-go. 

Live Webinars

RECOVERY MARKETING

Post Crisis: Future-proof your business with recovery marketing strategies

COVID-19 won’t be around forever. Do you have a recovery plan in place?

DATE

3 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
CONTENT MARKETING

Content creation in a crisis: Recreating with what you’ve planned

Instead of going silent, learn to restrategise the content you had already planned.

DATE

3 June 2020

TIME

4 -5.30pm (GMT+8)

DURATION

90 mins

PRICE

59 USD

CUSTOMER EXPERIENCE

Building brand trust during a crisis: Actions that matter

Key actions to help your brand-led business through the crisis and beyond

DATE

4 June 2020

TIME

4 -5.30pm (GMT+8)

DURATION

90 mins

PRICE

59 USD

CONTENT MARKETING

Maximise your content investments: The art of repurposing great content

Stretching a great idea for improved ROI by developing an effective game plan for your content across all mediums and formats

DATE

4 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

E-COMMERCE MARKETING

Predict, pre-empt and prepare: Supercharging your eCommerce strategies

Learn how to predict your consumers to be ready to cope with a demand.

DATE

5 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
CONTENT MARKETING

Can your B2B content strategy help bring in revenue?

Learn how to prevent revenue loss due to an ill thought out content marketing plan.

DATE

15 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

CONTENT MARKETING

Power of influence: How to work with influencers during a crisis

Take a look into how influencer marketing can change the conversation and contribute to brand recovery in a crisis

DATE

15 June 2020

TIME

4 – 5.30pm (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Saving your event product_ Transform your physical events into a digital experience 450x450

CUSTOMER EXPERIENCE

Saving your event product: Transform your physical events into a digital experience

Helping event planners and marketers adjust during the lockdown

DATE

15 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
CUSTOMER EXPERIENCE

Social awareness: Effective communication without looking opportunistic

Learn to communicate effectively without compromising your brand.

DATE

15 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Understanding your ideal consumer profile during crisis 450x450

MARKETING ANALYTICS

Understanding your ideal consumer profile during crisis

Deliver effective online marketing through improved profiling and analytics practices

DATE

16 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Understanding the new reality of Search marketing in the Lockdown Era 450x450

MARKETING ANALYTICS

Understanding the new reality of Search marketing in the Lockdown Era

Adapt your spend to new consumer search trends and demands post crisis

DATE

17 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
RECOVERY MARKETING

Managing the money: Factors to downsizing and recovery

What are some of the key points of consideration when your usual revenue flow is cut off? What are the warning signs and red flags to note?

DATE

17 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Personalisation at scale_ Why it matters now more than ever 450x450

MARKETING ANALYTICS

Personalisation at scale: Why it matters now more than ever

Overcoming obstacles to long-term engagement

DATE

18 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Maintaining business intelligence in times of crisis 450x450

MARKETING ANALYTICS

Maintaining business intelligence in times of crisis

Creating opportunity for recovery through the use of technology and insights

DATE

19 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Power of Influence_ Why government sectors should work with Influencers during a crisis 450x450

CONTENT MARKETING

Power of Influence: Why government sectors should work with Influencers during a crisis

Take a look into how Influencer Marketing is helping the government fight the crisis and communicate effectively with the public.

DATE

19 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

CONTENT MARKETING

Remote Content Creation: Taking control of the production process during COVID-19

How to overcome disruption to your content production with remote/virtual activations

DATE

22 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
RECOVERY MARKETING

Surviving the onslaught of eCommerce channels in a virtual-first world

How can your online channel stand out with every brand launching theirs?

DATE

22 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

LEADERSHIP AND COMMUNICATIONS

In it together: Supporting your sales team during crisis

Effective methods for marketers to ramp up front-line assistance

DATE

22 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
RECOVERY MARKETING

Can we afford to go fully digital and forgo the people element?

Automation is helping brands with efficiency, but at what cost?

DATE

23 June 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD
Webinars-series-Turning content into conversations_ Tips and tricks for increasing response 450x450

CONTENT MARKETING

Turning content into conversations: Tips and tricks for increasing response

Leverage the WFH mandate into an engagement opportunity

DATE

24 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

CONTENT MARKETING

Keeping up with KOLs: Influencer marketing in the age of crisis

 What current shifts in influencer and creator behaviour means for brands

DATE

25 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

CUSTOMER EXPERIENCE

The survival guide for offline entertainment organisers

Shifting the paradigm from offline experiences to online in times of social distancing

DATE

26 June 2020

TIME

10 -11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

Why Join Our Live Webinar Series?

We pride ourselves on providing timely and relevant content addressing current market challenges faced by key industries across APAC. Typically up to 90 minutes in duration, Business Resilience Series webinars are presented by renowned experts in leadership, marketing and communications at an affordable rate of only USD 59 per session in order to maximise audience reach and engagement.

Bite-sized learning made easy

Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.

Learning-on-the-go: Access anywhere

The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.

Engage and interact

Share your questions and comments with our speaker throughout the webinar, and get your burning issues addressed by the expert.

T

Explore topics that go beyond your role

Elevate your professional growth beyond technical expertise in your job description.

Affordable and flexible learning

Get value for your investment!  If the webinar timing doesn’t work for you, registration would ensure you receive presentation slides and additional resources for further reading (subject to speakers’ approval for distribution) post session.

Timely and relevant information sharing

Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.

Webinar Format

Introduction by the host

Presentation by the speaker

Interactive Q&A session

Closing remarks by the host

Since we want our listeners to be able to optimise the live interactivity, we reserve time in each webinar for a Q&A session with the speaker, so do make the most of the opportunity.

If you have any specific topic of interest, why not share in our survey here? We might just make your wish come true!

Need More Reasons to Attend?

  • Discover how you could step up your game by exploring the best industry practices tailored to your needs.
  • Learn to clearly and visually align strategic initiatives to business goals in your plan.
  • Monitor and learn from global brand responses to crisis and post-crisis recovery plans.
  • Adapt and adjust marketing spend and plans to global instability
  • Obtain timely updates on market challenges along with possible solutions.

Who Should Join?

C-Suite

CEO / managing director
Chief marketing officer
Chief digital officer

• Chief innovation officer
• Chief customer officer
• Chief strategy officer

• Chief technology officer
• Chief transformation officer

• CEO / managing director
• Editor-in-chief

SVPs/ VPs / Directors / Heads/ Managers of

• Marketing
• Business transformation
• Business process improvement
• Digital transformation
• Digital / integrated marketing
• Digital optimisation and strategy

• Brand strategy & marketing
• Social media marketing
• Digital marketing analytics
• Creative/Creative innovation
• Product management
• Content marketing

• Digital content
• Digital platform experience
• Channel management
• Digital platform experience
• Product innovation
• Digital PR

• Corporate communications
• Marketing communications
• PR and communications
• Crisis communications
• Agencies and consultants
• And more…

Master your role, transform your business strategies and tap into an unsurpassed peer network through our research-backed Business Resilience webinar series.

About MARKETING-INTERACTIVE

Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication.

With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia.

For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.

Meanwhile, our flagship conferences include Digital Marketing Asia (Singapore, Malaysia, Indonesia and Thailand), Content 360 and PR Asia. We also conduct customised workshops to empower industry talent with skills they can apply immediately within their job functions, in order to increase competency, knowledge and confidence.

v