Surviving the onslaught of eCommerce channels in a virtual-first world

How can your online channel stand out with every brand launching theirs?


1 Dec 2020


10 – 11.30am (GMT+8)


90 mins


59 USD

Webinar Details:

The recent pandemic saw the emptying of shopping malls across Asia. Retailers are forced to reinvent how they conducted their businesses. A shift to online was clear as businesses rushed to launch their e-commerce websites, hoping to compensate losses of in-store sales. So how can brands cut through the surge of crowd rushing online? This 60 minutes webinar aims to prepare brands for the longer-term implications and remediate the shorter-term shocks.

Highlights Include:


Employing “Niche Marketing”

Discover a market that you could offer that your competitors couldn’t. Now that you’ve gone online, it also means that you can go global. Don’t be afraid to step out of your own comfort zone.

Choosing the right platform for your business

The quickest way to transforming your business online is to partner up with e-commerce giants. It is vital to ensure that you’re establishing your business in the right hosting platform to ensure online growth. But how do you choose one that could suit your needs and desires most?

Aligning your quality of content online with your products or services

The goal of content marketing is to create content that solves the problems that the company’s products aim to solve. Content and product thus share the same goal, which is to provide your customer with convenient solutions to their problems.