LEADERSHIP AND COMMUNICATIONS
In it together: Supporting your sales team during crisis
Effective methods for marketers to ramp up front-line assistance
24 August 2020
10 – 11.30am (GMT+8)
Aligning the sales and marketing function has never been more critical. In the wake of COVID-19, businesses need to do everything they can to ensure that what they’re selling will sell, and how they’re communicating is making an impact.
Marketers now have an opportunity like never before to be the engine the sales team needs to get through this difficult time. And it starts by knowing what to prioritise, what channels you can rely on, and what fancy additions to your marketing arsenal can wait and be put on hold.
This practical one hour webinar is your guide to getting started on this journey. Hear time-tested advice and proven strategies on how you can ensure maximum alignment with your sales team, so that you’re fighting with them, not against.
Overcome the key barriers to marketing and sales alignment
Find out how to identify the key obstacles that are holding you back from and preventing a stronger partnership with your sales team.
Neutralise friction with the right incentives
Find out how to set and communicate key performance indicators that align with your sales’ teams goals and incentives.
Creating a goal-oriented partnership
Processes are important, but you also need strategies for keeping your eye on the ball, without getting bogged down in too much red tape.
Chief Marketing Officer, Lazada Malaysia
With over 20 years in advertising, digital media and adtech space in South East Asia, Diana Boo brings extensive digital marketing experience with a proven track record in partnership management and business growth.
Prior to joining Lazada, Diana helmed Country Manager for iflix Malaysia and Brunei, leading four major business divisions mainly local content, marketing, distribution and sales. Prior to iflix she was one of the pioneering team who co-founded the formation of CtrlShift, held the role of Head of Publisher Solutions for SEA business, for over nine years. Prior to CtrlShift, she held senior roles at renowned advertising agencies such as BBDO/ Proximity and Saatchi & Saatchi before expanding her portfolio to digital media.
When she’s not at work, she loves to travel, experiencing new culture, explore new cuisines, bring home memories by shopping a lot and collecting art pieces from country local artists. Closer to home, when she has some free time, she likes to take weekend arts & crafts workshop, she’s done leather crafting to perfume making and then discovered that she has a natural talent in flower arrangements. You can call her Diana (pronounced as Dye-ana, similar to the late Princess of Wales), D or Boo in short.