PRICE

19 USD

Webinar Details:

Marketers are aware of the benefits of personalised communication and understand that it can deliver impact and results quickly while improving the customer experience. But many marketers still struggle with executing personalisation at scale in an effective and meaningful way, resulting in clumsy outcomes, lost opportunities, and a poor use of data.

But if you get it right, personalisation at scale can unlock a world of value for you and your customers, and will help your organisation get the most out of its data analytics, agility and digital investments. Especially during this time of pandemic uncertainty, personalisation with as many of your customers as possible will foster a connection and resilience that will better prepare you for riding out the storm ahead.

This one-hour webinar will get you started on the road to effective, practical and smart approaches to personalisation at scale, using proven methods and approaches, while making the most of the data you already have.

Bundle Promo D: Content Marketing for only 29 USD

Highlights Include:

Speaker Details:

David Morgan
Principal of MORGAN

David is one of the world’s most experienced marketing professionals, with an extraordinary career leading marketing for some of the world’s largest and most influential companies including; Procter & Gamble, Citibank, Samsung, HBOS, Standard Chartered Bank and Nestle.

David is now Principal at MacMORGAN, an international marketing consulting group which supports customer driven business growth – through consulting and capability development – for organisations including; Suncorp, Johnson & Johnson, Lego, Health World, Mars, Canon, Macquarie University, Seven West Media, Tabcorp, Westpac, Sanitarium, Tourism Australia, PwC, Parmalat, Aspen Pharmaceuticals, Optus, OMD, Pernod Ricard, ANZ, amongst many others.