Maximise your content investments: The art of repurposing great content

Stretching a great idea for improved ROI by developing an effective game plan for your content across all mediums and formats


16 Sept 2020


10 – 11.30am (GMT+8)


90 mins


59 USD

Webinar Details:

Just because there’s an effective lockdown doesn’t mean you can stop creating great content. The real question is are you in a position to reimagine the mediums and messaging for your content in the wake of COVID-19 while staying true to your brand.

Repurposing strong content is an invaluable technique for amplifying reach and getting the most out of your existing investments and resources. Brands who can repurpose content well will be best positioned to maximise their online presence during this period of social distancing. 

Join us for this one hour webinar that’s all about creating a one-of-a-kind narrative for earned and owned platforms, and repurposing bespoke content into powerful engagement engines. e.g.

  • Mining and creating content authentic to your brand
  • How incredible experience can add exponential brand value
  • Repurposing great content: maximising integration and collaboration across platforms and functions
  • Pushing new boundaries with tech

Highlights Include:


Mining and creating content authentic to your brand

Learn the foundational approach to repurposing content, and works and what doesn’t, and what ideas and formats lend themselves best to multiple mediums.


Focusing on content ideas that can add exponential brand value

Gain a key understanding into ensuring that your content is clearly reflecting your brand’s core values. Useful guidelines will be shared that outline how to conduct and brand values litmus test.


Maximising integration and collaboration across platforms and functions

Be inspired to think BIG and explore the countless repurposing options out there, in order to arrive at a strategy that works best for your brand and situation.

Speaker Details:

Jean Thomas
Chief Marketing Officer

Jean Thomas is the Chief Marketing Officer at Pomelo, a leading omnichannel fashion platform in Asia. Prior to joining Pomelo, he previously served as the Chief Marketing Officer at Alibaba-backed Lazada where he spearheaded all marketing initiatives in Singapore across Lazada and RedMart. Jean has a vast range of experience in marketing and eCommerce across APAC, having previously worked at Wego, Vinomofo, SmartBuyGlasses and Ogilvy & Mather.