Can we afford to go fully digital and forgo the people element?

Automation is helping brands with efficiency, but at what cost?


1 Sept 2020


10 – 11.30am (GMT+8)


90 mins


59 USD

Webinar Details:

In the field of digital marketing, automated technology has taken over almost every facet of the digital world for its efficiency. In customer services, machine such as Chatbots has already replaced humans in communicating with the customers, be it answering basic questions or even customising customer experiences online. However, the removal of human interaction in the marketing funnel could also cause you sales as human interactions are vital to creating brand trust and loyalty. This 90 minute live webinar focuses on the impact of human interaction in marketing and provide you with insights on how you could leverage technology for efficiency without sacrificing the human element.

Highlights Include:


Utilising unconventional public relations strategy

Statistics showed that 68% of customers churn because they don’t think that the business care for them. Examine unconventional public relations strategy for to improve customer engagement, resulting in an increase in organic growth.

Tapping into the Millennial “Experience”

Millennials holds great spending power. Research shows that Millennials appreciate thought leadership and expertise as well as support businesses that advocate for a good cause. So how could you use this to your advantage?

Striking balance between human and technology in marketing

While technology allows businesses to provide fast and convenient services, customers ultimately demand human interactions. Examine ways on how you could effectively integrate technology to ensure efficiency without sacrificing the human elements in your customer experience journey.
DOCOMO-Digital-Rahul speaking at MARKETING webinars

Speaker Details:

Rahul Mudgal
Global Marketing Director of DOCOMO Digital

Rahul has over 17 years’ experience in B2B marketing, account management and consulting. He currently leads marketing at DOCOMO Digital – the global mobile commerce business of NTT DOCOMO. He is passionate about digital storytelling and design thinking and has been recognised as one of the top 50 marketers in 2016 by CMO Asia and by LinkedIn as a social selling expert. He is also an active member of the advisory board at the Asia-leg of the CMO Council.

Jollibee - Bernadette Buentiempo-Galang

Speaker Details:

Bernadette Buentiempo-Galang
Customer Experience Unit Head, Jollibee Foods Corporation

Ms. Bernadette Buentiempo-Galang is the Customer Experience Unit Head at the Restaurant Systems Division of the Jollibee Foods Corporation – the largest fast food chain and dominant market leader in the Philippines. She is responsible in the integration and formulation of restaurant systems service processes and initiatives across all channels to deliver a delightful customer experience.

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Prior to joining Jollibee, she worked with the Bank of the Philippine Islands (BPI) as a Customer Experience Manager. She has more than 10 years of banking experience holding roles in branch operations, customer feedback management, culture building, customer experience insight management, and compliance.