Can we afford to go fully digital and forgo the people element?
Automation is helping brands with efficiency, but at what cost?
10 – 11.30am (GMT+8)
In the field of digital marketing, automated technology has taken over almost every facet of the digital world for its efficiency. In customer services, machine such as Chatbots has already replaced humans in communicating with the customers, be it answering basic questions or even customising customer experiences online. However, the removal of human interaction in the marketing funnel could also cause you sales as human interactions are vital to creating brand trust and loyalty. This 90 minute live webinar focuses on the impact of human interaction in marketing and provide you with insights on how you could leverage technology for efficiency without sacrificing the human element.