Can we afford to go fully digital and forgo the people element?
Automation is helping brands with efficiency, but at what cost?
1 Sept 2020
10 – 11.30am (GMT+8)
In the field of digital marketing, automated technology has taken over almost every facet of the digital world for its efficiency. In customer services, machine such as Chatbots has already replaced humans in communicating with the customers, be it answering basic questions or even customising customer experiences online. However, the removal of human interaction in the marketing funnel could also cause you sales as human interactions are vital to creating brand trust and loyalty. This 90 minute live webinar focuses on the impact of human interaction in marketing and provide you with insights on how you could leverage technology for efficiency without sacrificing the human element.
Utilising unconventional public relations strategy
Tapping into the Millennial “Experience”
Striking balance between human and technology in marketing
Global Marketing Director of DOCOMO Digital
Rahul has over 17 years’ experience in B2B marketing, account management and consulting. He currently leads marketing at DOCOMO Digital – the global mobile commerce business of NTT DOCOMO. He is passionate about digital storytelling and design thinking and has been recognised as one of the top 50 marketers in 2016 by CMO Asia and by LinkedIn as a social selling expert. He is also an active member of the advisory board at the Asia-leg of the CMO Council.
Customer Experience Unit Head, Jollibee Foods Corporation
Ms. Bernadette Buentiempo-Galang is the Customer Experience Unit Head at the Restaurant Systems Division of the Jollibee Foods Corporation – the largest fast food chain and dominant market leader in the Philippines. She is responsible in the integration and formulation of restaurant systems service processes and initiatives across all channels to deliver a delightful customer experience.
Prior to joining Jollibee, she worked with the Bank of the Philippine Islands (BPI) as a Customer Experience Manager. She has more than 10 years of banking experience holding roles in branch operations, customer feedback management, culture building, customer experience insight management, and compliance.