Keeping up with KOLs: Influencer marketing in the age of crisis
What current shifts in influencer and creator behaviour means for brands
11 Aug 2020
10 – 11.30am (GMT+8)
The creator economy has never had a more captive audience than it does now. With so many people confined to their homes, social media is literally where we can still socialise. This means influencers and content creators have more opportunity than ever to influence and engage us.
At the same time, COVID-19 has created many challenges for influencers, and fully understanding these challenges will best prepare brands for how they can still work and partner with them.
Join us for this one hour webinar dedicated to giving you a full overview of what you need to know about the influencer economy right now, and how your brand can work with them to engage with consumers in meaningful and thoughtful ways.
This is a new frontier for all of us. With increasing cancellations, closures and restrictions being implemented due to the COVID-19 global pandemic, every aspect of the way we have led our lives and conducted business has been disrupted entirely.
Understanding the influencer mindset amidst COVID-19
What are the challenges presented to creators during this period of social distancing, and how are they adapting?
How brands and influencers are refining and positioning their social media and influencer marketing strategies
Discover best practices you can use for engaging your brand with influencers to reach consumers in a thoughtful and relevant ways.
Crucial advice on how to conduct influencer marketing during a pandemic
You will be fully briefed on the dos and don’ts of influencer marketing during this period. Find out what works and what to stay away from.
Director of Global Digital, Analytics and Insights of Benefit Cosmetics (LVMH)
Sylvia leads Global Digital Analytics & Insights at Benefit Cosmetics (an LVMH company).
She and her team play a critical role in measuring performance and producing actionable insights to drive brand’s global digital initiatives and innovations in 40+ markets.
Before Benefit and LVMH, Sylvia gained her digital analytics experience from some top global consumer brands—including Procter & Gamble, Pfizer Consumer Healthcare, and ASOS.com. Throughout her career on both client and agency sides, Sylvia has led analytics across paid, earned, and owned channels to for some of the best-in-class campaigns, including Emmy Award Winner Always #LikeAGirl and Cannes Lions Winner Vicks #TouchofCare. She managed various analytics initiatives from quantifying consumer journey with Multi-Touch Attribution insights, automating customized metric to evaluate influencer content, to measuring media strategy for new product launches with retailers from Amazon, Sephora, Tmall, to JD.com.
Sylvia attended Columbia Business School for MBA, NYU for M.S., and Indiana University for B.S. She also has highly international profile having lived and worked in the US, UK, China, and France.