Check out our new Bundle Promotion here
MARKETING-INTERACTIVE LIVE WEBINAR SERIES
MARKETING-INTERACTIVE is excited to launch a brand-new series of webinars for industry leaders across marketing and business functions globally!
BUSINESS RESILIENCE SERIES
Let’s face it, the business you know and master today, might not be viable tomorrow. As the world copes with unprecedented challenges, businesses globally are now rethinking their strategies, purposes and communication to remain relevant in the eyes of the consumer of the future.
With so much white noise out there, the Business Resilience Series, was created by MARKETING-INTERACTIVE to help you take a proactive stance in navigating through the new economy. The series will inspire you to rethink planning and strategising to create a leadership blueprint for future sustainability. We will equip you with essential knowledge that can guide you during a crisis, and skills and lessons to empower you in your post-crisis recovery plans.
Welcome to our comprehensive portal where you’ll find a range of online learning solutions for you and your teams, with webinars under the following themes:
Leadership and
communications
marketing
experience
marketing
marketing
Deep dive into strategies that enable your brand to tackle crisis’ of any magnitude and bounce back stronger than before.
marketing
Under each of the six themes listed above, we will be hosting a suite of webinar sessions led by senior thought leaders addressing your priorities and solving your most pressing challenges. Underscored by the trust of our readers since 2002, this is the best platform for you to engage in digital learning on-the-go.
Check out our new Bundle Promotion here
Active Webinars
CONTENT MARKETING
Maximise your content investments: The art of repurposing great content
Stretching a great idea for improved ROI by developing an effective game plan for your content across all mediums and formats
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
CUSTOMER EXPERIENCE
Saving your event product: Transform your physical events into a digital experience
Helping event planners and marketers adjust during the lockdown
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
MARKETING ANALYTICS
Personalisation at scale: Why it matters now more than ever
Overcoming obstacles to long-term engagement
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
CONTENT MARKETING
Turning content into conversations: Tips and tricks for increasing response
Leverage the WFH mandate into an engagement opportunity
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
Testimonials
You might also be interested in
Surviving the onslaught of eCommerce channels in a virtual-first world
How can your online channel stand out with every brand launching theirs?
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
CONTENT MARKETING
Remote Content Creation: Taking control of the production process during COVID-19
How to overcome disruption to your content production with remote/virtual activations
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
Social awareness: Effective communication without looking opportunistic
Learn to communicate effectively without compromising your brand.
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
MARKETING ANALYTICS
Understanding your ideal consumer profile during crisis
Deliver effective online marketing through improved profiling and analytics practices
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
CONTENT MARKETING
Keeping up with KOLs: Influencer marketing in the age of crisis
What current shifts in influencer and creator behaviour means for brands
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
Managing the money: Factors to downsizing and recovery
What are some of the key points of consideration when your usual revenue flow is cut off? What are the warning signs and red flags to note?
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
LEADERSHIP AND COMMUNICATIONS
In it together: Supporting your sales team during crisis
Effective methods for marketers to ramp up front-line assistance
DATE
TBA
TIME
10 -11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
MARKETING ANALYTICS
Maintaining business intelligence in times of crisis
Creating opportunity for recovery through the use of technology and insights
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
Can we afford to go fully digital and forgo the people element?
Automation is helping brands with efficiency, but at what cost?
DATE
TBA
TIME
10 – 11.30am (GMT+8)
DURATION
90 mins
PRICE
19 USD
Why Join Our Live Webinar Series?
We pride ourselves on providing timely and relevant content addressing current market challenges faced by key industries across APAC. Typically up to 90 minutes in duration, Business Resilience Series webinars are presented by renowned experts in leadership, marketing and communications at an affordable rate of only USD 59 per session in order to maximise audience reach and engagement.
Bite-sized learning made easy
Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.
Learning-on-the-go: Access anywhere
The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.
Engage and interact
Share your questions and comments with our speaker throughout the webinar, and get your burning issues addressed by the expert.
Explore topics that go beyond your role
Elevate your professional growth beyond technical expertise in your job description.
Affordable and flexible learning
Get value for your investment! If the webinar timing doesn’t work for you, registration would ensure you receive presentation slides and additional resources for further reading (subject to speakers’ approval for distribution) post session.
Timely and relevant information sharing
Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.
Webinar Format
Introduction by the host
Presentation by the speaker
Interactive Q&A session
Closing remarks by the host
Since we want our listeners to be able to optimise the live interactivity, we reserve time in each webinar for a Q&A session with the speaker, so do make the most of the opportunity.
If you have any specific topic of interest, why not share in our survey here? We might just make your wish come true!
Need More Reasons to Attend?
- Discover how you could step up your game by exploring the best industry practices tailored to your needs.
- Learn to clearly and visually align strategic initiatives to business goals in your plan.
- Monitor and learn from global brand responses to crisis and post-crisis recovery plans.
- Adapt and adjust marketing spend and plans to global instability
- Obtain timely updates on market challenges along with possible solutions.
Who Should Join?
C-Suite
• CEO / managing director
• Chief marketing officer
• Chief digital officer
• Chief innovation officer
• Chief customer officer
• Chief strategy officer
• Chief technology officer
• Chief transformation officer
• CEO / managing director
• Editor-in-chief
SVPs/ VPs / Directors / Heads/ Managers of
• Marketing
• Business transformation
• Business process improvement
• Digital transformation
• Digital / integrated marketing
• Digital optimisation and strategy
• Brand strategy & marketing
• Social media marketing
• Digital marketing analytics
• Creative/Creative innovation
• Product management
• Content marketing
• Digital content
• Digital platform experience
• Channel management
• Digital platform experience
• Product innovation
• Digital PR
• Corporate communications
• Marketing communications
• PR and communications
• Crisis communications
• Agencies and consultants
• And more…
Master your role, transform your business strategies and tap into an unsurpassed peer network through our research-backed Business Resilience webinar series.
About MARKETING-INTERACTIVE
Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. Credible, fiercely independent, and always first with industry-breaking news, our magazines and daily e-news reach out to more advertising and marketing professionals across Asia than any other publication.
With a massive audited circulation of 24,673 copies (ABC audited) and 103,626 readers, MARKETING-INTERACTIVE has one of the highest readerships across the region. Its daily newsletters are subscribed to by over 200,000 professionals across Asia.
For more than a decade, we have produced many flagship events across Asia, bringing together thousands of thought leaders, marketing and communications practitioners, agencies, mar-tech enablers and business leaders. Our high profile and prestigious awards are celebrated by both brands and agencies across Asia.
Meanwhile, our flagship conferences include Digital Marketing Asia (Singapore, Malaysia, Indonesia and Thailand), Content 360 and PR Asia. We also conduct customised workshops to empower industry talent with skills they can apply immediately within their job functions, in order to increase competency, knowledge and confidence.