CONTENT MARKETING

Doing More with Less: Creating impact when your marketing budgets are slashed

The power of creativity is undeniable. But with so many campaigns already in the market, does your ad need to have a million dollar budget to be successful? In this session we open your mind to creative approaches that can help you achieve your desired resonance, without burning a hole in your pocket.

DATE

21 May 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

Webinar Details:

The power of a great idea has the ability to generate growth. But with the recent pandemic marketers are finding themselves in sticky situations with marketing budgets often being put on hold, requiring marketing teams to really work their dollar. Meanwhile, the shift in consumer sentiment during the lockdown has also caused brands to be hesitant in creating campaigns, due to fear of being seen as immoral and insensitive in the eye of consumers. So, considering the current landscape and economic outlook, what are some of
the creative approaches in which marketers could take to combat the changing market sentiment?

This one hour webinar focuses on how companies could adapt and respond to stressful changes in marketing strategies creatively on a smaller budget.

Highlights Include:

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Going back to basic: Reaching out to your existing customers

In times of crisis, where budget shifts are necessary, it is important to go back to basic, to what has worked previously to maximise the outcome.
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Leveraging User Generated Content (UGC) in maintaining customer interest and engagement

Increasing user engagement with UGC to maintain interests from your existing customers, attract potential customers and bridging the gap between your brand and customers amidst crisis disruptions.

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Communicate with your consumers with original and creative content through social media

Social media is the best way to ensure brand visibility and awareness during period of crisis. Examine case studies and discover ways that you can create brand awareness through social media content.

Speaker Details:

Tay Guan Hin
Founder and GCCO
TGH Collective

Tay Guan Hin is the Founder and GCCO of TGH Collective. He is a profound alchemist of creative success in a team working on the most creative agency worldwide networks, like JWT, Grey, Saatchi & Saatchi, and Leo Burnett. Guan’s role continues to deliver insightful creativity that builds on digital and innovative engagement to increase brand preference. For Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever, by improving their market share and solve complex business challenges.

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He operates well within this complexity, always matching flawless execution with inspiring creative ideas, staying true to the DNA of the brand.

Besides serving as first Asian Cannes Lion Jury President, also been invited to sit on various digital shows such as Cannes Lions Digital Jury and the MENA Digital Awards.

A charismatic keynote speaker for Vertical Storytelling (Creative Mobile Content), he was on stage in Adfest, Content Marketing Summit in Korea, including the E-Commerce Expo in Singapore.

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