SALES AND MARKETING
Closing the Deal: Learn how to ace and conduct engaging virtual pitches (For AGENCIES)
Marketers will be provided with methodology that can help in conducting a pitch effectively through a virtual platform. As virtual communications becomes the new norm, we explore how can brands and agencies ensure their relationships can provide the best bang for the buck beyond the screen test.
6 May 2020
10 – 11.30am (GMT+8)
Humans are social creatures in which social factors influence our decision making. The power of personal, face-to-face relationships has helped many to clinch vital business deals. However, considering the climate today, virtual interaction is no longer a choice but a social responsibility, and a necessity. As more and more companies adopt a work from home policy as part of a precautionary social distancing measure, online meetings and virtual pitches are fast becoming a norm. With work being shifted online, how can teams maintain the same chemistry while working remotely to produce hard-hitting, impactful campaigns and solutions?
This one hour webinar focuses on amplifying the success in the delivery of ideas through digital screen.
Adapting the pitch process
The core elements that make up a pitch is not diminished in a virtual situation. Learn what needs to change to support an efficient process.
Build partnerships in challenging times
Both clients and agencies will be facing challenges with resource and budget. Learn how to create opportunities to strengthen relationships and build on opportunities.
Exploring future strategies
Planning for the future might seem difficult in volatile situations. Learn how clients and agencies can work together to build accountability and anticipate delivery.
Co-founder and Principal of R3
Shufen Goh is the Co-founder and Principal of R3 – a global marketing consultancy working with twelve of the top twenty global marketers, with offices in Asia, North America and Europe. She has over two decades of experience helping brands increase the effectiveness and efficiency of their marketing through the optimization of agency partnerships and measurement.
Companies she has worked with include Coca-Cola, Johnson & Johnson, Unilever and Mastercard. As part of her commitment to grow the positive impact of marketing in Asia Pacific, Shufen serves as the President of the Institute of Advertising Singapore, is marketing advisor to the National Gallery of Singapore and European startups venturing into South East Asia. She is the co-author of three books on marketing leadership and digital transformation