LEADERSHIP AND COMMUNICATIONS
Fast tracking digital transformation in companies
COVID-19’s the wakeup call for a global new normal. The world of marketing as we we know it will no longer remain.
Do you have the right procedures and processes in place to guide you post the pandemic and is your organizations blueprint agile and adaptable enough for the future?
20 May 2020
10 – 11.30am (GMT+8)
It’s a chilling realisation to come to as you take stock of your business and accept that you were not prepared for a global pandemic. While you might have been the lucky few to have turned the boat around with a business continuity plan this time, are you certain these outlines will hold up in the future? It is time to take a long hard look at your plans and empower all your stakeholders to make the shift to agile, responsive practives. In this 90 minute webinar, Marketing Magazine brings you a look into increasing digital literacy, contingency planning and transforming your front end to sustain your business.
Empowering employees by improving digital literacy
Not everyone’s ready to make the leap into a digital first everyday world. What can you do to ensure all your employees, even the not so tech-savvy ones, are digitally equipped to make the jump?
Marketing to your biggest brand advocates: employees
Company shutdown? Redundancy? Those are scary words to hear. How can you avoid those ultimatums and communicate effectively to ensure your employees trust in your organisation. After all, tough times don’t last, tough businesses do.
Strengthening customer confidence with clever campaigns
Times like these, marketers are who you need in order to visualise a future for your business. With a little bit of creativity, your brand will be able to ride the wave of uncertainty into a recovering market. Find out how with us!
Director for Digital Transformation
Juliana Chua is Director for Digital Transformation at Essilor, a world leader in ophthalmic optics and key player in visual health with a market capitalisation of approximately €57 billion. At Essilor, Juliana oversee the Digital Transformation for Asia, Middle East, Russia and South Africa with a strong focus on B2B initiatives. The company is named by Forbes as one of the world’s 100 “Most Innovative Companies” and sit among the top 100 publicly traded companies as having the highest innovation potential.
Juliana has a background in Innovation from Stanford US, International Business Management from INSEAD, IP Law from NUS, and Computer Science from Loughborough UK. Most recently, Juliana is awarded as CIO50 by IDG (Asean), Digital Leader of the Year by Women in IT (Asia), and Analytics100 by MachineCon. Juliana acquired a diversified and international working experience at various entities from start-ups, multinationals corporations and for the government in the past 17 years. She is also an inventor to six patents/applications and designs for innovation in medical technologies.
Before Essilor, Juliana is Head of Digital Transformation at NTUC Income, Singapore-based composite insurer with $37 billion assets in management. At Income, Juliana digitally transformed a full suite of core business across Life, Health and General insurance within 2 years. Juliana has also previously served as Director of Strategic Partnerships with the Intellectual Property Office of Singapore (International) where she forayed the flow of work from conglomerates in US, Japan and China into the Singapore office.