Content creation in a crisis: Recreating with what you’ve planned

Instead of going silent, learn to restrategise the content you had already planned.


3 June 2020


4 – 5.30pm (GMT+8)


90 mins


59 USD

Webinar Details:

A crisis can hit at any time disrupting the content plans that you created months in advance. Simply running it might make your company come across insensitive. However, content remains to be king and is the perfect vehicle to connect with your audience to boost their morale and trust in your brand. So how can you rethink your content plans without chucking everything out the window?

With the ever-changing digital landscape, communicating and engaging with your audience can remain undisrupted, despite the lack of face-to-face interaction. This 60 minutes webinar brought to you by Marketing Magazine gives you valuable insights on how you can leverage on the right content creation strategies to remain engaged with your audience

Highlights Include:


Restart & Realign

Crisis could cause notable changes to customer persona and organisations struggle to set the right marketing mission statement and align the effective marketing strategy. Learn how to set your mission and strategy during crisis period which will highly contribute to an effective content.


Choosing the Right Content Channel for your budget

As most marketers are challenged to create content despite a massive budget cut during crisis, its crucial to also choose the right, effective yet budget-friendly content channel for your marketing. Explore the the most apt channels that you may use to market your content during this period.


Content writing skills that stand out

One’s biggest challenge as a content creator now to create more up-to-date content during crisis period as the information changes drastically day by day. Learn how to write better in fast paced market.

Speaker Details:

Todd Bates
Head of Commercial Transformation APAC & Propositions Marketing

Todd Bates is Head of Commercial Transformation – APAC & Propositions Marketing for Telstra based in Singapore. He is responsible for transforming and optimising Telstra’s business to achieve sustainable profitable growth through commercial excellence. This includes leading a team responsible for strategy, complex deals, pricing and business operations that spans ASEAN, India and ANZ.

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In addition, Todd leads Propositions Marketing across all international markets, shaping the go-to-market approach through content marketing, sales enablement, digital campaigns, PR and analyst/influencer programmes. Todd has held a number of B2B technology marketing and product roles in Asia, Europe and Australia and is recognised as a Chartered Marketer by London’s Chartered Institute of Marketing.

PT Smartfren Telecom Tbk - Roberto Saputra

Speaker Details:

Roberto Saputra
Chief Brand officer
PT Smartfren Telecom Tbk

Result oriented Marketing professional, with 15+ experience working with multinational & local companies such as Unilever, Coca-Cola and Smartfren. Resume Chief Brand Officer role back in 2018, and leading Smartfren Brand turnaround to win Millennials and GenZ  through creative content, and digital marketing. 

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As the result Smartfren Brand was listed as TOP 50 Most Valuable Indonesian Brands 2019 rank 39 by BrandZ from TOP 100 in previous year. Smartfren brand won Indonesian Content Marketing Award 2018 – Best Creative Content in Influencer Marketing.


Moderator Details:

Dominique Touchaud
Founder and Director

Dominique is a champion of Strategic and Creative Marketing excellence who has honed his skills in Europe and Latin America where he led significant whitespace market launches before settling in Asia with P&G 7 years ago. For 17 years, he was part of the elite group of Brand Building integrated Communications Consultant within P&G’s Corporate marketing department.  

Until December, he was mostly involved with P&G in Japan and China where he learnt from the ground up the new offline to online tools of the modern marketer. And used them to contribute to turn around the Pampers diapers, the Fabric Care  portfolio (Tide, Ariel, Downy) and Gillette Shave care businesses.

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He set up his own company, SHOKUNIN , to offer Marketing as A Service to Asian based funded ventures (Series B and beyond) . He focuses on Martech and adtech implementation and how new technologies can help brands grow & acquires customers globally.

He has been known for thriving in multicultural environment and organising high-performing teams around the world.

He is also a Member of the Board of Directors of the Mobile Marketing Association in APAC and is a sought after thought leader on global marketing as a jury member and keynote speaker in key regional events.

Dominique is a proud French Caribbean from the island of Guadeloupe. He has 3 international kids born in Switzerland, Chile and Panama and is married to Alexandra who hails from New Zealand. He is based in Singapore, never far away from Changi Airport.