Future of Personalised Commerce
Stuart Jarvis, Insights and Personalisation Director, AKQA
The future ability of brands to deliver personalisation is changing with the impending updates to data collection rules and regulations, placing an increasing emphasis on first party data. This session will explore how brands embrace this challenge while meeting customer expectations and using first party opportunities in commerce to create exceptional experiences.
Check out the speaker’s Q&A opinion article here:
How first-party data can revolutionise consumers’ commerce experience