Tracking Commerce Engagement across a Multi-Device Customer Journey
Jay Sanderson, Experience Commerce Product Specialist, Sitecore
There are now, on average of six internet connected devices per person. These days the average shopping journey is fragmented into multiple short bursts across multiple devices. More than ever is it important to measure product interest, be it from a product level, campaign level or otherwise. We will show you how to tap into an incredibly insightful datasource that can drive incredible value to your organisation.
Check out the speaker’s Q&A opinion article here:
The sale is not made at the checkout. So where should the focus be?