Beyond Transactions to Experience Driven Commerce
Adriana Chia, Director, Head of Analytical Consulting, Consumer Insights, Nielsen
Asia Pacific has been a leader in e-commerce over the last few years but recent events are leading to a huge shift to digital across many other industries.
We will examine the impact on commerce in the region and analyse the role of digital in this new landscape.
- How are brands responding to the rapid acceleration towards digital?
- Whilst sales are being impacted for most industries, this doesn’t necessarily mean brands should stop marketing. Is this now the time for experience driven commerce, as opposed to transaction commerce?
Check out the speaker’s Q&A opinion article here:
Going beyond transactions to experience driven commerce