Post Crisis: Future-proof your business with recovery marketing strategies
Crisis won’t be around forever. When the crisis passes do you have the tools and plans in place to be the first one out the door to win the hearts and wallets of consumers? We explore.
3 June 2020
10 – 11.30am (GMT+8)
When crisis passes, which it will, business has the opportunity to come back stronger and better. As communications and marketing professionals, we can lead brands into the new normal with creativity, empathy and bravery. Brands that prepare for recovery will build strong foundations for future growth. In this 60 minute webinar offered by Marketing Magazine, we will delve into how to plan ahead for your business.
Communication is king
There is a lot of uncertainty arising during this time of crisis. The importance of transparency and brand communication should be given priority consideration. Learn about some tips in managing these pillars well.
Understanding audience sentiment
Understanding and engaging with your audience is a powerful tool to ensure brand reputation and maintain brand trust. Find out how you can effectively wield this for your recovering markets.
The importance of agility in recovery planning
Crisis has given opportunities for organisations to start a digital transformation. This multi-channel approach can create new audience markets and allow brands to implement a more agile marketing strategy. Now’s the time for you to get creative and prepare for both brick and mortar as well as online markets.
A highly regarded thought leader and regular commentator for the PR and communications industry in Asia, Kiri is Founder and CEO of integrated communications agency Sinclair, Board member of both The Marketing Society and PRHK, Hong Kong’s public relations association, and an active member of AMEC. She is a strong advocate for the value of PR-led integrated communications in Greater China and across the APAC region.
As agency leader, Kiri is responsible for Sinclair’s strategic regional growth, team-first culture, talent development, and the innovative business and client strategy the agency is renowned for. She mentors the Sinclair team, who are based out of offices in Hong Kong, Shanghai, Beijing and Singapore, fostering a forward-thinking, creative and solutions-based approach to communications marketing. Kiri strategically advises clients across the luxury, consumer, corporate, government and NGO sectors. She is an expert at developing creative brand growth strategies on both a global and local level and managing sensitive reputational issues for world-leading clients.
In 2018, Kiri was named PR Agency Head of the Year at Campaign Asia’s PR Awards and Agency Leader of the Year at the Mumbrella Asia Awards, which compliments the 75 awards the agency has been bestowed for its integrated agency model and excellence in delivering success for its clients. Recent honours include Greater China PR Consultancy of the Year by Campaign Asia and Independent Agency of the Year by Mumbrella Asia in 2018.
Kiri was born in Hong Kong and earned her MBA from the University of Hong Kong. An insatiable curiosity, passion for life, and dedication to working with individuals and clients that are driving positive change in the world, are the leading forces that drive her forward. It is this which has seen her grow an independent agency – now in its tenth year – of empowered and dedicated team players, an agency with one of the lowest turnover rates in the industry.