Understanding the new reality of Search marketing in the Lockdown Era
Adapt your spend to new consumer search trends and demands post crisis
17 June 2020
10 – 11.30am (GMT+8)
“I personally believe that companies that continue to execute on their planned digital marketing campaigns, and more specifically, on their planned content and conversion strategies around SEO as an acquisition channel, will be poised for faster (and more effective) recovery when we come out the other side.”
– Nick Eubanks, CEO, FTF
The COVID-19 pandemic has had a dramatic impact on consumer spending and behaviour. It has also had an equally dramatic effect on their search demands and frequency. This means that it can’t be business as usual when it comes to marketers SEM and SEO strategies, and they’ll need to adapt quickly in order to manage risk while capitalising on new opportunities in the search ecosystem.
Understandably, marketers from all sectors want to identify the best search strategy for their brand in these uncertain times. When should paid search be pulled back or ramped up, is greater focus on organic search the right move for everyone, and what are the best approaches to creating and scaling content that will compliment your search strategy? Or has search demand changed so radically right now that a new strategy is required altogether?
This one hour webinar will give you clear guidelines for consideration and a framework for best practices in adapting and executing effective search marketing in the midst of COVID-19. Stay one step ahead with the invaluable insights you’ll get for just $59.
Understanding the new consumer landscape and its impact on search demand
Find out what the experts are learning about search behaviour during COVID-19, and what that means for marketers from brands that are considered essential or non-essential, and the respective strategies that’s right for them.
Identifying the opportunities presented by record low bidding, paid search, or going organic
Get a full overview on best practices for paid and organic search, and capitalise on the new developments in the bidding landscape.
Refining your analytics to and content practices
Learn how the lockdown could be distorting and interfering with your analytics data, and the steps you can take to course correct. Discover the leading recommendations for managing and scaling your content amidst an ever-changing search demand landscape.