LEADERSHIP AND COMMUNICATIONS
The power of persuasion: Lead your business through crisis
According to McKinsey, what leaders require during a crisis “is not a predefined response plan”, but rather mindsets that will prevent them from overreacting to past developments. In this personal growth session, we outline the subtle changes to bring you from being an effective leader to an inspiring one.
19 May 2020
10 – 11.30am (GMT+8)
When uncertainty strikes, the risk appetite of all stakeholders start to shrink. It takes an effective communication strategy to ensure the business remains afloat and focused. An important part of the leader’s role at the end of the day is to promote psychological safety so employees can openly discuss ideas, questions and concerns without the fear of repercussions. Clear priorities need to be set by leaders to ensure employees in the company feel empowered to discover and implement solutions that serve those priorities. In this 60 minute webinar, Marketing Magazine brings you expert insights in order to help your leadership in some of the panic and guide the organisation through these tough times.
From internal to external
Addressing the difficult questions
Evaluate and Improve
Co-founder and President
Fajrin is the Co-founder and President at Bukalapak.com, an Indonesian based marketplace that provides an e-commerce platform for Small Medium Enterprises (SME) to trade online and grow their businesses.
Fajrin previously worked as a consultant at the Boston Consulting Group (BCG) with extensive experience across major industries including public services, financial services, IT, automotive, retail, and FMCG.
He earned his bachelor’s degree in Information Technology (Summa Cum Laude) from the prestigious Bandung Institute of Technology (ITB) and was awarded with the Endeavour Entrepreneur in 2016.