The power of persuasion: Lead your business through crisis

According to McKinsey, what leaders require during a crisis “is not a predefined response plan”, but rather mindsets that will prevent them from overreacting to past developments. In this personal growth session, we outline the subtle changes to bring you from being an effective leader to an inspiring one.


19 May 2020


10 – 11.30am (GMT+8)


90 mins


59 USD

Webinar Details:

When uncertainty strikes, the risk appetite of all stakeholders start to shrink. It takes an effective communication strategy to ensure the business remains afloat and focused. An important part of the leader’s role at the end of the day is to promote psychological safety so employees can openly discuss ideas, questions and concerns without the fear of repercussions. Clear priorities need to be set by leaders to ensure employees in the company feel empowered to discover and implement solutions that serve those priorities. In this 60 minute webinar, Marketing Magazine brings you expert insights in order to help your leadership in some of the panic and guide the organisation through these tough times.

Highlights Include:


From internal to external

While protecting the bottom line of your business should be your priority, it is also critical you not neglect the people that make the wheels turn. Some difficult decisions may have to be made and it is up to how you communicate with your employees to get them on board.

Addressing the difficult questions

No matter where the criticism comes from, it is essential that you have a framework in place to turn this problem into an opportunity. Find out the principles of handling these difficult moments with us.

Evaluate and Improve

Already have a communications plan in place? Great! There’s always room for improvement. Join us and get some feedback on unique mistakes or misconceptions that occur in managing a crisis.

Speaker Details:

Fajrin Rasyid
Co-founder and President

Fajrin is the Co-founder and President at Bukalapak.com, an Indonesian based marketplace that provides an e-commerce platform for Small Medium Enterprises (SME) to trade online and grow their businesses.

Fajrin previously worked as a consultant at the Boston Consulting Group (BCG) with extensive experience across major industries including public services, financial services, IT, automotive, retail, and FMCG.

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He earned his bachelor’s degree in Information Technology (Summa Cum Laude) from the prestigious Bandung Institute of Technology (ITB) and was awarded with the Endeavour Entrepreneur in 2016.