Global Experience Commerce Product Specialist, Sitecore
Jay Sanderson is a seasoned digital commerce strategist and practitioner. His experience of over 20 years spans a wide range of industries. Jay’s expertise of all things digital cover everything from traffic acquisition (SEM, SEO, programmatic) and onsite optimisation (CRO, growth hacking) right through to marketing automation, email marketing and business intelligence. He is a data driven digital professional who is passionate about increasing growth by improving customer experience, increasing lifetime customer value and reducing cost-per-acquisition through a variety of digital strategies.