Director, Head of Analytical Consulting, Consumer Insights
Adriana leads the Consumer Insights Analytical Consulting team in Nielsen which focuses on Quantitative customised research, bringing to the role 17+ years experience in market research. Previously leading up the financial vertical in Nielsen Singapore, she is also well-versed in the financial and payments space, providing clear strategic direction based on research and data and brings a high level of strategic thinking and research expertise to her clients.
During the course of her career, Adriana has been actively involved in an extensive range of projects including brand health studies, segmentation, customer experience studies, product and concept studies as well as continuous tracking studies.
In addition to Financial Services, Adriana has also worked extensively across other industries including Government & Public Services, Education, FMCG & Durables. She is known not only for her research expertise and her ability to sieve out insights for her clients but also for her keen eye for detail and developing a deep understanding of the services and market dynamics of her clients.