CUSTOMER EXPERIENCE

Recreating an offline experience online: What are some of the key consideration?

It isn’t a copy paste strategy. Here’s what you need to know.

DATE

22 May 2020

TIME

10 – 11.30am (GMT+8)

DURATION

90 mins

PRICE

59 USD

Webinar Details:

Circumstances today have set the ball rolling for businesses to look into alternative platforms for their product. However, the vastness of the internet is also very cluttered as consumers are spoiled for choice and will become more discerning online. In order to break through the noise, set themselves apart, and retain some of that brand loyalty, organisations have to be willing to invest in engaging their audience rather than hard-selling them.

In this course bought to you by Marketing Magazine we will discuss how you can create a compelling online experience in order to attract and retain your audience.

Highlights Include:

R

Substituting multi-sensory experiences with multi-media experiences

The objective of experiences is to be able to engage the audience’s attention for an amount of time. Organisations have to get creative and release content that’s highly relevant and engaging. This includes going beyond text and engaging sound, video and new technologies

R

Facilitating decision making through personalised recommendations

Through the art of guided selling, organisations will be able to curate content for their users in order to tune out the external noise and offer a better, more seamless, buying experience.

R

Creating gamified interactions to improve engagement

Gamified experiences have proven to increase outreach as the audience feels more willing to share the fun amongst their social circle. Learn how simple events like these can be leveraged to increase business growth over time.

Panelist Details:

John Langan
Innovation and Marketing Director
Zouk Group

With eighteen years of experience internationally in marketing and entertainment, John has shown a flair for predicting trends, and creating experiences which consistently resonate with the region’s lifestyle tastemakers. He was a co-founder & co-owner of Massive Collective, a nightlife & hospitality group, consisting of nightclubs Filter, Mink, Fenix Room & Bang Bang in Singapore, and Providence in Malaysia, along with several F&B brands.

Read more
In the past he’s also served as a consultant to the Singapore Government, Far East Hospitality, Moet Hennessy Diageo among others. Since joining Zouk & Genting Hong Kong in early 2017, Langan’s focus has been on product engineering, global expansion, and lifestyle programming, with a global portfolio ranging from Hong Kong to Las Vegas.

Panelist Details:

Janelle Tong
Marketing Director SEA
Pernod Ricard

Janelle has a 15+ year career in marketing, reflecting a depth of valuable and diverse experience in marketing and brand strategy, consumer insights and brand leadership to deliver business results in leading FMCG companies.  She has marketed everything from potato chips, soft drinks, hamburgers and fries to cigarettes.  She is currently enjoying her passion for spirits in the alcohol industry.

Read more

Janelle has worked across regional and market roles focused in Asia Pacific including Australia, China, India, Korea, Singapore and Indonesia.  She is a strong strategic thinker, communicator and has a demonstrated passion in people leadership.  She is also the mother of 3 young children and enjoys travelling, playing tennis and frequenting the latest restaurants and bars!

Moderator Details:

Anton Brown
Marketing consultant

As the former Chief Experience Officer for Virgin Active in the UK, Anton was responsible for implementing a new digitally enabled customer journey, end-to-end across a network of 43 clubs and 200 000 customers. Using his previous experience launching and growing brands in various head of marketing roles across 5 countries, including Singapore, Thailand and Australia, Anton is now focusing his energy on a start-up aiming to use technology to democratise Health and Fitness. 

Read more

An agile project lead or team contributor, leader and coach, with a track-record of successfully building high performing teams for commercial success:

  • Led 43-person team with 3 director level reports across customer experience, product experience and marketing.
  • Planned, strategized and implemented organisation culture transformation from sales focus to customer focus at cost neutral.
  • Redesigned two marketing departments for digital implementation and optimisation, redeploying and upskilling where possible.
  • Successfully researched, planned, launched and grew a global brand in three highly competitive markets.
v