Building brand trust during a crisis: actions that matter
What is the right thing to do in a crisis? Should you be marketing – or communicating – at a time like this? What can your brand do to fulfil the new needs of your customer and your business? These are the questions that plague marketing and business professionals as they contemplate how best to engage and market in a Covid-19 context.
4 – 5.30pm (GMT+8)
Crisis breeds uncertainty and fear amongst consumers, customers and employees alike. Through the right brand actions and messages that address their biggest challenges and pain points, trust can be built and strengthened to set your business up for success in the short and longer term. Find out how you can create crisis-conscious brand marketing strategies in this 60 minute webinar by Marketing Magazine.
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Building brand trust during a crisis: Actions that matter
Key actions to help your brand-led business through the crisis and beyond
Social awareness: Effective communication without looking opportunistic
Learn to communicate effectively without compromising your brand.
Responding to what customers really need
The rules are different in times of uncertainty — customer needs and behaviours change. Learn how to be there for them in ways that matter.
Delivering value to your customer and your brands
Arriving at the right value proposition is even more challenging in today’s context because marketing resources are more constrained. Find out how to deliver value with minimal compromise.
Humanising your brand to strengthen relationships
Customers and employees are equally important and empathy needs to be shown to both. Hear about solutions and messages that have worked.
Remona is the Managing Partner, Southeast Asia for the brandgym, a global network of senior brand coaches and consultants dedicated to helping business and marketing leaders achieve brand-led business growth. The brandgym focus on 3 core areas of brand growth: 1) brand vision-to-action, 2) growing the core, and 3) brand-led innovation, all under-pinned by principles, tools and processes from the brandgym’s 8 books, top global branding blog, 12 research papers, and hundreds of real life projects.
Prior to the brandgym, Remona held strategy leadership roles in brand consultancies and creative agencies in New York, Paris and across Southeast Asia, including FutureBrand, Dragon Rouge, MullenLowe and Ogilvy.
Remona has led a range of brand strategy projects including brand positioning and identity, brand architecture, employer branding, integrated marketing communications, and branded experience. Her clients have included global FMCG giants such as Unilever and Nestle, as well as Southeast Asia jewels such as Malaysia’s Khazanah and Petronas, and Singapore’s Armed Forces.