Power of influence: How to work with influencers during a crisis
Take a look into how influencer marketing can change the conversation and contribute to brand recovery in a crisis
15 June 2020
4 – 5.30pm (GMT+8)
Brands and marketer leaders are always planning ahead in order to stay ahead of the curve. In today’s customer-centric world of marketing, brands need to develop long-term strategies aimed to build brand equity and trust. This is especially crucial during crisis, in order to make a stronger and lasting comeback from crisis. Therefore, brands are looking for creative ways to lean in to the crisis and the implementation of mass quarantine has resulted in a surge to social media.
Join us in our 90 minutes webinar as we discuss how your brand could create meaningful content with influencer partnership to engage with your audience.
The explosive growth of TikTok
Connecting with consumers purposefully with Influencer partnerships
Choosing the right talent for your brand
Head of Content, Influencer Marketing and Brand Advocacy
Khushboo Benani is the Head of Content, Influencer Marketing and Brand Advocacy for Diageo India.
She believes that content and influencer marketing if done right can be key strategic pillars for building brands in culture and making them more relevant/engaging for consumers. As a big champion of customizing and to an extent democratizing content for platforms both with and without the right influencers, she has pushed boundaries to drive creative excellence across brands like Johnnie Walker, Black & White, Black Dog, Signature, McDowell’s No.1 among others.
Her content philosophy is “Why interrupt when you can be interesting”.
VP Influencer Marketing of Coty Inc.
Randall has a 20+ career expanding across a number of FMCG companies where he has led brand building, earned media strategies and corporate communications for iconic brands including Wella Professionals, O.P.I., Pantene and Head & Shoulders. Throughout his career Randall has held positions at Global HQ, Regional and Local market levels, and across multiple geographies.
Starting as a marketer for Cadbury-Schweppes, Randall spent 17 years of his career at Procter & Gamble and in October 2016 was appointed Vice President of Global Communications Coty Professional Beauty where he leads the global earned media strategy for Coty’s Professional Beauty Division and oversees the Division’s corporate communications.
An outdoor sports and travel enthusiast, he’s always up for a good chat over a cup of coffee – especially one made with Costa Rican beans, his dear home country.