Can your B2B content strategy help bring in revenue?
Learn how to prevent revenue loss due to an ill thought out content marketing plan
5 August 2020
10 – 11.30am (GMT+8)
The importance of creating content that is useful for your audience is not a new concept. However, during times of crisis, what is important to your audience will change. There is a lot of noise at the moment, every marketer is trying to ensure the content they produce is relevant and useful – so how do you cut through the noise to standout?
The value of proactive employee advocacy during this crisis
While it is important to protect your brand, it is critical that you must not neglect the people who work for your brand.
Global versus regional and local content
Understand that one size does not fit all in a global market. Join us to learn the differences between global, regional and local content and how you could embrace diversity in your content.
The importance of not just reacting tactically
It is crucial to form a tactical response in light of an unprecedented event. However, consumers are tired of hearing the same response everywhere, so what more could brands do?
The channels and innovative technology that can be leveraged to improve our marketing effectiveness and efficiency
Using the right technology can allow brands to streamline their operations, allowing brands to work smarter but not harder.
Content taboos that we should watch out for when curating campaigns in this unprecedented time
Brands need to be especially careful with the planning and execution of content, emphasise with consumers and understand what they are going through. Find out some of the ways you could approach content creation during this trying time.
Vice President, Marketing
Sophia is responsible for the integrated marketing initiatives for the Electronics sector of ST Engineering. This includes brand stewardship, thought leadership, digital marketing, marketing operations, events and communications. With over 15 years of marketing and communications experience, she has a proven track record of turning marketing strategy in to clear, focused actions to enhance both internal and external customers engagement and advocacy, and drive brand affinity across all channels.
Previously, she held regional leadership positions in Russell Reynolds Associates, PwC, NCS, and GE Commercial Finance. Her earlier career was with Ascott and Singtel. Her past accolades include a Gold award in Internal Communications and a Silver award in Integrated B2B Marketing, by Marketing Magazine.
Natalie is responsible for the strategic delivery of marketing capabilities that drive demand generation, revenue growth and client centric partnerships, as well as positioning the Mercer brand prominently across the region.
Natalie has experience across B2C and B2B in a variety of industries including Professional Services, Financial Services, Superannuation and Telecommunications; in Australia, New Zealand and Asia. She has held senior marketing and commercial roles in leading organisations such as ANZ Banking Group, Bank of Melbourne (Westpac), IOOF and CPA Australia.
Natalie holds an Executive MBA and a Bachelor of Commerce.
Fun fact – in my spare time I love tap dancing!